Louis Vuitton increase European sales prices to compensate for loss of business in China

Specifically to buy luxury goods in Europe, visitors may find that prices are no longer cheap, because of the Louis Vuitton Group (LVMH) and its peers are to raise prices to compensate for loss of business, as well as other countries, lower profits, CA Cheuvreux European securities department is responsible for people Luka • solca, Luca, Solca said: “You can not continue to maintain the existing difference, this spread has been in the past 20 or 25 years, the luxury goods industry rely mainly on luxury goods company is expected to gradually narrow the price difference, which is likely by raising the price outside of Asia to achieve. “

As China is expected to occupy one-third of the global luxury industry growth, but the markets are weak revenue growth will be the risk of performance improvement, with the appreciation of the renminbi value of China’s regional sales will improve. Solca is estimated that in China, accounting for EBIT profit profit luxury goods sales ratio of 40%, while in Europe the proportion is 25%, mainly because of lower rents. According to HSBC analyst of Bei Erji of Antoine Belge estimated that tourists (mainly from Asia) accounted for 35-60% of the sales of luxury goods in Europe.

LVMH Chief Financial Officer – Jean-Jacques Guiony exchange rate changes, in the first quarter, the price differential between mainland China and France to expand to 47%, prompting more people to overseas shopping. Analyst meeting last month, he revealed that, despite the price differential expansion of local demand in Europe, but at the expense of China’s sales at the expense of.

Barclays Capital analyst Julian Easthope said: “This will continue to be a major feature of the industry this year, unless the enterprise to adjust the price balance to reduce parallel imports.” In the past year, the euro against the U.S. dollar is down 11% to RMB fallen 13%.

Although the European debt crisis persists, the Chinese economy has slowed down, but LVMH product demand continues to grow. Solca of LVMH and its competitors need to place outside of China raised prices 3 percent, which make up about 15 percent of the Chinese mainland customers to the losses caused by the overseas purchase of products. Beier Ji estimates that Asian tourists to buy luxury goods this year will grow by about 15%, while the consumption of local customers will be reduced to less than 10%. High-end product sales increased by 10 percent, only half of the last increase in 2013 to 9%. Jiyue Ni said LVMH has not yet decided how to further adjustment of the price structure. He did not expect the business will be transferred from China to Europe is persistent.

Luxury consulting firm Intercorporate founder of Brandeis Tonkinese (Armando Branchini,) pointed out that if the price is raised the intensity is too large, luxury goods companies may hurt local demand in Europe or other passengers in the local consumption. However, the gradual price increase is necessary austerity measures may be barriers to consumption of the European region. Acting CEO of PPR SA, Fu Lang Alex Palus (Jean-Francois Palus) last month lowered the sales price is not an alternative, and only the Chinese government lowered import duties will be taken into account. China has lowered the tax rate of consumer products, he expected the luxury import tax will eventually reach 10-12%, lower than the current 17%.

Art gleams from Louis Vuitton

When it comes to the fact that luxury brands and art are stepping closer towards each other in the recent ten years, Louis Vuitton definitely is one of the most important pushing hands. From its cooperation with Stephen Sprouse, Takashi Muradami and Richard Prince to create new handbag collections, to its art gallery at its head flagship boutique’s top floor in the Champs-Elysées, Paris, and to its founding of Louis Vuitton Foundation for Creation with its art gallery at the Jardin d’Acclimatation, Louis Vuitton is walking at the forefront on the way of combining contemporary art into luxury brands.

Indeed, more and more luxury brands are on the way of crossover, therefore Yves stresses twice that Louis Vuitton has given the artists full control, which other brands can’t promise. It is truth that as a brand with such vivid iconic image, whether the art works can intensify the brand’s identity is secondary (as long as the artists agree, like the cooperation with Takashi Muradami, whose impact comes out to be far beyond LV’s expectation) and the key is the cultural and creative elements contained in art. “We are not meant to ‘promote’ or ‘support’ art, but in the hope of finding inspiration from their inter-influence.” Agree, nowadays it is unnecessary for art and luxury brands to fight with each other to decide who is better, a win-win situation is the best for collaboration.

“LV” production Shenyang Jin Sanli shoe factory?

See for yourselves that you will be surprised: a small shoe factory, even to produce the “LV”, “GUCCI” and other well-known brand? It turned out that these are the alleged infringement of trademark rights in Shenyang native shoes. This is a reporter yesterday with Huanggu District Ling East, Trade and Industry Bureau of Trade and Industry by and monitor a team of Jin Sanli shoe factory in the eastern shoes, check Ling Park near to see. These products have been seized.

No other “decoration” to buy

There are reports from the public, Huanggu District, the mausoleum East Shoes Park near several shoe factories in the production of fake brand-name.

Reporter accompanied law enforcement officers arrive Jin Sanli “shoe factory, and did not see obvious signs of counterfeiting. “This is not GUCCI?” One law enforcement officers found a Ms. GUCCI shoes, “This is the clue, we must also have other!”

The staff here, GUCCI shoes, designer bought for reference, not the factory production.

A PDA in the office revealed that the staff was lying above written the word “cool odd brown / nude leather”, as well as a variety of digital. Law enforcement officials suspect that this is a shoe factory in the order of the ledger, “are code words, insiders can understand.”

Production workshop, piled a lot of accessories, as well as Chanel, CUCCI, LV, Gelafeimu and other trademarks. A male staff member, full of confusion, said decorative sell shoes on hold point “in other shopping malls to buy, there is no other decoration can buy ah!”

The shoebox printed on the irrelevant people call

Another source Leader shoe factory on the second floor, the smell of glue is extremely pungent, dimly lit workshop, production line and there was no work, large and small, the shoe molds and cutting good leather everywhere.

Shoe boxes for several foreign brands are more conspicuous. The reporter noted that the brand as the “Mountain” shoe boxes printed on the Factory Address Guangzhou Baiyun District Ishii Street Qingfeng 6, and manufacturers are Huanggu Wing Road No. 85, source Leader system footwear factories.

Ling East Trade and Industry director of Su Chunli, said this shoe boxes alleged trademark infringement, “If the manufacturers can not provide trademark registration permit, a chance to not authorized processing procedures, it must be trademark infringement.”

So much unsolicited box of brand shoes, a man claiming to be a shoe factory responsible person argued that “the shoemaking inevitably not study shoes, these are bought to the study the same time, he stressed that they plant system false, and there are authorized to produce the book, the boss hands.

16 am yesterday, the reporter in accordance with the shoe box on the phone to dial past results, phone manufacturers in Guangzhou, but the private phone. The woman that answered the phone, printing shoebox phone printed wrong, she had received a lot of people call telephone consultation ordering things, “This is really a personal phone, make no more playing!”

Su Chunli, director of the Mausoleum East Trade and Industry, said the two shoe factories were suspected of trademark infringement, the scene of law enforcement officers seized the alleged trademark infringement shoebox, trademarks and shoemaking accessories.

2012 spring and summer series of the master piece

The designer Mr. Fu Shisong, the main reason of Japan’s well-known package shall brand Master Piece equipped with an excellent sense of design, the craftsmanship of Japan, with the majority of supporters.

Brand Spring / Summer 2012 The latest Lookbook has also been introduced, the theme of SURF, SK8, ART, HAV-A-HANK, PREPPIE, URBAN, as well as outdoor OUTDOOR, with only a bag of decorative into the mirror together, quite the attitude .

LV bag in the hotel room closet to come back at night, the package was gone

Mr. Qiu came Nanbin a hotel and took a room. Mr. Qiu cautious LV bag into the closet of the room, just in case.

Put away the package, Mr. Qiu hurried errands went. To more than 23 o’clock, Mr. Qiu back to the room, prepare the daily wash out the bag. I did not realize, just open the cabinet, he was dumbfounded, LV bag, together with the bag of more than 20,000 yuan cash and so was gone. He quickly called the alarm call.

The police retrieved the video surveillance, and quickly locked the hotel management staff Fumou. Mr. Qiu left Fumou has five times out of the room of Mr. Qiu. Fu Moucheng confess indeed about 16:00 the same day, Mr. Qiu’s package withdrawn. At present, Fume suspected of stealing the south bank of the police criminal detention.

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